It's not quite the holidays without a visit from Santa Claus.

Thankfully, the CherryVale Mall agrees and announced Santa Claus will be kicking off the holiday season on Friday, November 10.

The CherryVale Mall is also touting a brand new "Santa Claus Experience" this year, including a new home at the mall, a walkthrough Christmas Tree and a letters-to-Santa writing station with a mailbox going directly to the North Pole.

Visits with Santa Claus at the CherryVale Mall begin this Friday at 6 p.m. Besides the new home and letter station, every photo package also includes a phone call from Santa himself.

The FastPass is again an option for families that might not have the time to wait in line, and those can be purchased at

If you can't make it out this weekend, remember Santa Claus will at the CherryVale Mall through the December 24 at 5.p.m.

He has to leave a bit early on Christmas Eve. Those presents aren't going to deliver themselves.

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Sweet Lenny is the brand manager of 97ZOK and Operations Manager for Townsquare Media Rockford. Catch him afternoons 3 to 7 on 97ZOK. Follow him on TwitterInstagram and like his page on Facebook.