The entire city of Rockford is tired of the negativity that surrounds the town.

If you've been around for the past 20 years, you know how much this place has changed.

There's a sense of pride in what is going on in Rockford. You could say Rockford's arrow is definitely pointing up.

Locally, that's the feeling. Nationwide, not so much. That's why the City of Rockford on Facebook is asking social media users to "Join us in changing your profile picture to display your support of Rockford!"

It's simple, just use this picture for your Facebook, Twitter or Instagram profile.

Sweet Lenny is the brand manager of 97ZOK and Operations Manager for Townsquare Media Rockford. Catch him afternoons 3 to 7 on 97ZOK. Follow him on TwitterInstagram and like his page on Facebook.