Confusing Thrift Store Sign Explained

When I saw this sign it took me more than a few tries to figure it out.

Firstly I wanted to read it how I normally would, left to right.

This is what I read, "Every Love Beautiful Is The Story Is But Ours Best." Nope that's wrong. Made no sense.

I decided to go black lettering first then white, while continuing to read left to right. I got "Every Love Beautiful Story Is Is The But Ours Best."  Ok, that's wrong too.

Last try, where I decided to stick with fonts. I got "Every Love Story Is (change fonts now) Beautiful But Ours (go to the top right) Is The (back to the bottom right for the last word) Best."

Phew. Reading a be sign shouldn't that difficult. Sorry about that, I meant reading a sign shouldn't be that difficult.

What did you get the first time you read the sign? Tell us!