Time for you to know something about that box of cereal you bought. You already know the 'eye contact' is important in many situations. When was the last time you looked at the mascot's eyes on your kids' cereal box? The mascots on kids' cereal boxes, like Tony the Tiger, are drawn so their eyes are looking slightly DOWNWARD. That's a sales trick to make sure that if the boxes are on a high or middle shelf at the grocery store, the mascot is making eye contact with kids.

Take a look you non-beleiver...

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