You could be the proud owner of a 'W' Flag beer label, if you can find one.

Cubs, Cubs, Cubs. We know, it's getting to the point where we wonder if there's still Cubs stuff that we can talk about?

Yeah, there is.

This morning, I discovered that Lagunitas Brewing Company is playing a game with loyal Cubs fans and beer drinkers.

They're hiding 'W' Flag labeled beers in random IPA packs. Serious Wonka stuff, Lagunitas.

According to DNA Info, they decided to randomly print 'W' labels and throw them in with the regular IPA bottles. Once they're gone, they're gone, and it doesn't seem like there's any way to see if you have a 'W' bottle until you already purchased the pack.

Sounds pretty brilliant to me.