An ad that will run during the Super Bowl features McDonald's new and interesting form of payment.

The campaign will begin February 2 and during pre-selected times, customers will be asked to do certain things in lieu of payment.

McDonald's is asking their customers to "Pay With Lovin."

Taking a peek at the commercial shows the "Lovin" consists of one guy calling his Mom, a couple of girls dancing, and one woman giving a compliment to her son.

A McDonald's spokesman tells ABC News, "From selfies, hugs to high fives — we have a bunch of fun ways to express your Lovin'."

The "Pay With Lovin" promotion runs until February 14.

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