New Glarus to Start Selling Beer in Cans
One of the things I miss most about living in Wisconsin is New Glarus beer; it was pretty much the only thing I drank once I was introduced to it. But then, just a couple of weekends ago, as I was at a friend’s birthday party sipping on a Totally Naked, I was reminded that Wisconsin is just a short drive away and I can get my Spotted Cow and Totally Naked at Walmart in Beloit. DUH.
In other DUH, news, I imagine that higher ups at New Glarus had a “DUH” moment when discussing new marketing ideas for the 2016 beer garden, backyard BBQ and bonfire season. New flavor? Nah. Fancy new labeling? Nope. We need something that makes the beer easier to drink on the boat and around a fire; something that’s safer and more stackable than glass. Light bulb- we should put our beer in cans. DUH.
I’m sure that’s not exactly how the conversation went when New Glarus decided to can their beer, but it’s happening and coming first- Moon Man this summer and Spotted Cow to follow shortly after. The made the announcement on Instagram.
We're so excited to announce we're installing a can line! We'll be canning Moon Man with Spotted Cow to follow. The team is working hard to get the machine installed and I'll keep you updated on can release schedule. A lot of Wisconsin love will be going into those cans. The cans, the boxes, the beer, even the machine used to fill the cans! All made in Wisconsin! #employeeowned #onlyinwisconsin
Would you drive to Beloit for canned New Glarus? I’d give it the good old college try.