And they're calling it ... National 'Booch' Day!

First things first, what is kombucha? According to Merriam-Webster -

A gelatinous mass of symbiotic bacteria (as Acetobacter xylinum) and yeasts (as of the genera Brettanomyces and Saccharomyces) grown to produce a fermented beverage held to confer health benefits/ somewhat effervescent beverage prepared by fermenting kombucha with black or green tea and sugar.

There is a day for everything, so when something new comes along, obviously it needs its own day! Bustle details -

So, clearly, this isn't a real holiday. Booch Day was created by KeVita, a kombucha brand, and yes, there is a hashtag: #NationalBoochDay. That said, it is recognized by National Day Calendar, "the authoritative source for fun, unusual and unique National Days."

So how do you celebrate a day like this? According to Bustle -

National Day Calendar also has info on "how to observe", which sounds entirely too formal, but basically all you need to know is that KeVita has coupons on its site for buy one, get one free kombucha drinks, and a contest on its social media pages to win two prize packs. The coupons are available while supplies last through the end of January 15 and are limited to four per person.

Looks like it's time for me to drink that kombucha that's been sitting in the fridge for a month. Happy 'Booch' Day!

H/T BUSTLE

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