Downloading the free Dairy Queen app is going to pay off in a major way on Labor Day.

That's because Dairy Queen is offering a free small Blizzard to anyone who downloads their new app.

Dairy Queen app

Mystateline.com is also saying "customers can also pick up a $4 burger and Blizzard combo deal for a limited time, with a choice of a DQ Cheeseburger or KC BBQ Bacon Cheeseburger."

That's not all. Thrillist says "you can find buy-one-get-one-free (BOGO) deals that include BOGO small sundaes and BOGO malts and shakes of any size" on the Dairy Queen app. Man, it sure seems DQ wants you to download their app. Might as well.

Perfect timing too! It's Labor Day. You deserve the day off of work. Dairy Queen knows it, so let them do the work for you. Enjoy your Blizzard.

Sweet Lenny is the brand manager of 97ZOK and Operations Manager for Townsquare Media Rockford. Catch him afternoons 3 to 7 on 97ZOK. Follow him on TwitterInstagram and like his page on Facebook.