Rockford native, Virgil Abloh officially has the "hottest brand on the planet."

Abloh's label, Off-White earned high praise from The Lyst in their Q3 2018 Hottest Brands list.

The Lyst says about Abloh's Off-White:

This quarter Virgil Abloh dropped sell-out sneakers, dressed Serena Williams for the US Open, released the second ‘For All’ capsule, a Mykonos inspired swim line, an Ikea rug pop-up, plus projects with retailers SSENSE, Selfridges and TheDoubleF, ahead of a thrilling athletics-inspired SS19 show in Paris.

Abloh, a former Boylan High School grad, had his Off-White label beat out high profile designers like Gucci, Prada, Versace, and Fendi.

Sweet Lenny is the brand manager of 97ZOK and Operations Manager for Townsquare Media Rockford. Catch him afternoons 3 to 7 on 97ZOK. Follow him on TwitterInstagram and like his page on Facebook.