The Bulls Sell Ad Space On Their Jerseys For The 2018-19 Season
The Chicago Bulls jerseys will look a little different this year.
The Bulls announced today that they have agreed with the online eyeglass company Zenni to have their logo printed on the shoulder of their jerseys.
If this move bothers you at all I don't know what to tell you. This has been happening in sports all over the world for a while now. Soccer teams (you know, the number one sport in the world) have been doing this for years. The idea of ads on jerseys has slowly been creeping into the American landscape.
Honestly, it looks pretty good. Unintrusive and minimal, you probably won't even notice after the first week of play.
The Bulls have been one of the last teams in the league to have the jersey sponsor. Chairman Michael Reinsdorf said, "We took our time because the jersey is somewhat sacred to us." It's nice that they thought long and hard about it but the extra money for the team should have made them pull the trigger a long time ago.
Zenni also signed three current Bulls, LaVine, Markkanen, and Lopez to a deal but there's one former Bull that should definitely look into sporting some Zenni frames.