Since when does chocolate make your clothes shrink and is that a good thing or a bad thing? So many questions.

That's due to this interesting photo posted on Instagram of a Beef-a-Roo marquee outside of one of their local restaurants that we can't quite figure out.

Is Beef-a-Roo promoting burgers and cheddar fries in place of chocolate malts or shakes?

Or are they promoting anything chocolate related on the menu at Beef-a-Roo? Regardless this Beef-a-Roo sign has everyone at the radio station trying to decipher its meaning.

What do you think the sign means? Tell us.

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Sweet Lenny is the brand manager of 97ZOK and Operations Manager for Townsquare Media Rockford. Catch him afternoons 3 to 7 on 97ZOK. Follow him on TwitterInstagram and like his page on Facebook.