Tis the season for big sweaters, comfy pants and sweet delicious concoctions like this funfetti cinnamon roll.

I mean, come on! This looks unbelievably incredible.

Hurts Donuts in Middleton, Wisconsin is celebrating their first birthday with this ridiculous mouthwatering cinnamon roll.

The best part, they're giving fans a chance to win one for free. All day today.

Get on it. Bring me one, too!

Catch Midday Michelle on 97 ZOK from 10 a.m. to 3 p.m. Follow her on Twitter, Instagram, and Facebook.