1970s Illinois Kids Loved This

What Was Super Elastic Bubble Plastic?

In the 1970s, Wham-O introduced the Super Elastic Bubble Plastic, a toy that let kids create colorful, elastic bubbles. The kit included a tube of plastic goo and a straw. Children would squeeze the goo onto the straw, blow through it, and watch as vibrant, semi-transparent bubbles took shape. These bubbles were more durable than traditional soap bubbles and added a layer of creativity to playtime.

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The 1970 Commercial

The 1970 television commercial for Super Elastic Bubble Plastic was a marketing success. It showcased kids gleefully blowing and playing with the bubbles in a bright and colorful setting. The jingle, cheerful and catchy, highlighted the toy’s fun factor, enticing children and parents alike. The ad’s visuals and music created an engaging experience that made the toy irresistible to its young audience.

Safety and Environmental Concerns

Despite its popularity, Super Elastic Bubble Plastic raised health and safety issues. The product’s main ingredient, polyvinyl acetate dissolved in solvents like acetone, released strong fumes that could be harmful if inhaled. Extended use in poorly ventilated areas posed risks, particularly for children.

Environmental concerns also emerged. The bubbles were made of non-biodegradable plastic, adding to waste. As environmental awareness grew, critics pointed out the toy’s contribution to pollution, prompting scrutiny of its production and usage.

Legacy and Lessons

Super Elastic Bubble Plastic remains a nostalgic memory for many, emblematic of the era’s inventive yet less regulated toy industry. The commercial’s charm endures, but it also serves as a reminder of the importance of safety and sustainability in product design. Wham-O’s creation exemplifies how evolving standards can reshape industries for the better.