Bra Auction

The 97ZOK Bra Auction and Pink Party is tomorrow night at the Tebala Event Center and we just got the list of auction items.

I'm so excited the Pink Party is this Friday night and I just finished my bra for the auction. I need your help in deciding which name is the best to call this bra.

There are plenty of reasons why you should get your tickets to the 97ZOK Bra Auction and Pink Party this year. But there are three reasons that are the most important.

For 5 years now, Rockford Firemen have been heating up the 97ZOK Bra Auction stage. These songs have made the show so hot, you'll leave sweaty.

Get ready for the Pink Party with an exclusive look at some of the bras and the 2017 calendar.

For the first time ever we are giving you a behind-the-scenes look at what it is like to be backstage with the Rockford Firefighters who danced down the runway during our 2015 Bra Auction Oct. 23 at Forest Ridge Events Center.

Rockford Firefighters donned bras and danced down the runway Friday night to raise money during the Pink Party and Bra Auction at Forest Ridge Events Center in Machesney Park.

Ladies check your bra tags, do you wear this size?

October is Breast Cancer Awareness Month, and some of the biggest names in music contributed to a new charity single called Boob Spelled Backwards Is Boob.

Thousands of people running through gigantic inflatable objects didn't stop this local couple from getting engaged at the Insane Inflatable 5K.