Full disclosure: I don't drink and never have. Well, I did once and the stories that resulted are legendary, but that's a story for a different day. My point is I'm not an alcohol expert, but I found a site that is and they just named the drunkest city in Illinois.
I am not a superstitious person. I'm actually the opposite of that, but perhaps you don't walk under ladders or are wary of black cats. If that's the case, you should know that the strangest superstition in Missouri will forever make you fear how you drink.
I've always thought that if we purchased (in abundance) the products that are pitched to us during the course of an NFL game, we'd all have several large pickup trucks, and they'd all be filled with beer.