The new Illinois tourism campaign is called the "Middle Of Everything," and it's designed to help Illinois re-boost our state's call to come and visit after dealing with two years of the pandemic.
You've probably already visited most if not all of the "mainstream" places to visit here in Illinois. With that done, are you ready to get a little weird?
Earlier in the year, President and CEO of the Rockford Area Convention and Visitors Bureau (RACVB), John Groh, said he expected it would take until probably 2024 for Rockford tourism numbers to get back to where they were before the pandemic.
In our state's first foray into trying to drive tourism to Illinois since the beginning of the pandemic, the "Time For Me To Drive" campaign gets rolling this week.
Officials at Ice Castles LLC announced this week that they are bringing back the much-beloved frozen works of art this winter to the Geneva National Resort, just west of Lake Geneva.