You'll be hard-pressed to find anyone in Wisconsin or Minnesota who is surprised by this news.

Following a trend that extends back through recent years, Wisconsin-based Kwik Trip was once again named the best gas station brand in the United States during the USA Today's annual Reader's Choice Awards. Kwik Trip also placed near the top in a second category of their annual travel awards, too (though I feel like they got robbed on that one).

Kwik Trip earns top honors in "Best Gas Station Brand"

Photo: Lauren Wells/TSM
Photo: Lauren Wells/TSM

In their 2024 ranking of best gas station brands, USA Today's "10Best" placed Kwik Trip at the very top of their list which is assembled by a panel of experts nominating brands and editors for the publication narrowing the field, when readers then vote on their favorites.

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Kwik Trip beat out some other Midwestern favorites in the best gas station brand category, including Hy-Vee (2nd place), and Casey's (3rd place).

As USA Today describes the brand, Kwik Trip is a Wisconsin-based, family-owned company based in La Crosse with more than 800 stores across Wisconsin, Minnesota, Iowa, Michigan, South Dakota, and Illinois.

They also highlight their bakery, which makes more than two dozen different types of products like their Kwikery bread and famous donuts; and their dairy facility, which sources milk from local farms to produce their own milk products, ice cream, and more.

Kwik Trip claims 3rd place in the gas station food category


In their annual 10Best travel awards, gas station food also gets the spotlight in a different category of their annual awards. In their 2024 Best Gas Station Food Readers Choice Awards ranking, Kwik Trip shockingly lands in third place.

East Coast brand Royal Farms took the crown in this year's best gas station food category, edging out Casey's (who took 2nd place) and Kwik Trip, who rounds out the top three.

USA Today highlighted Kwik Trip's baked goods, including their bread, muffins, cookies, bagels, and doughnuts. They also noted the chain's pizza, salads, soups, and fried chicken as notable items.

I'll make the argument Kwik Trip got robbed on this one. I've never been to a Royal Farms, but Kwik Trip's food offerings and their coffees and smoothies all put them at the top in my book.

Responses Heard To 'See You Next Time' In Minnesota & Wisconsin Kwik Trip Stores

How do you respond to the Kwik Trip trademark phrase "see you next time"? These are some responses heard in stores across Minnesota and Wisconsin. The last one is probably one of my favorites!

Gallery Credit: Nick Cooper

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