So we knew 2020 holiday shopping was going to be different, but we didn't know that Black Friday would start on November 1.

Shopping is one of my top five favorite activities. I love it. But I don't love being deal confused. And even though Target is one of my favorite places to shop, I feel a little deal confused based on what's going on this year with their Black Friday sales.

So I dug a little deeper. Here's what I've discovered

The Black Friday sales at Target started on November 1 and they will continue throughout the month. 

It looks like every day you might find something new on sale at Target, which stresses me out just to think about it, but there is a price match guarantee for now until Christmas Eve, so that settles things down a bit.

Each week new categories get deep discounts, so pay attention to your Target app or their website to make sure you're shopping at the right time.

Plus you can sign up for their Black Friday newsletter so you know what's up each week. 

Does this still sound more confusing than devoting the day after Thanksgiving to walking around and checking out the deals in person?

Of course it does, but you know what... that's pretty much what the last eight months has been. At least we get to go shopping!

Catch Midday Michelle on 97 ZOK from 10 a.m. to 3 p.m. Follow her on Twitter, Instagram, and Facebook.