While most every company is looking to add to the bottom line this holiday season, Amazon is attempting to make their massive catalog of items more accessible (and a bit cheaper at the same time) for everyone.

Starting today, Amazon is waiving shipping on any item ordered through their website. Previously, orders had to go over $25 to qualify for the free shipping perk.

The biggest question for the millions of Amazon Prime subscribers is "well, what about us?" Amazon Prime members already receive free shipping, so Amazon is doing one better than that for them, now offering same-day delivery.

Sweet Lenny is the brand manager of 97ZOK and Operations Manager for Townsquare Media Rockford. Catch him afternoons 3 to 7 on 97ZOK. Follow him on TwitterInstagram and like his page on Facebook.