Despite a worldwide pandemic, some of Rockford's brightest beauty stars came together to open a brand new business.

2020 has been a rough year for all of us. Physically, emotionally, financially, you name it, it's been hard. But it's also been a year to watch business owners pivot and grow and that is so true for the group of women behind the new downtown salon, Willow Beauty Center.

Well mostly, women... there's one little girl in that photo too, but I can guarantee you she'll be making big moves in the future.

Willow Beauty Center will open in downtown Rockford at 202 W State Street on November 23, offering hair services, body care treatments, facials, lash and brow services, waxing, threading, manicures and pedicures.

Willow is also the new home of rdArtistry, so you can pump up your lashes, get your make-up done and schedule a spray tan too.

So basically anything you need.


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