A relatively new coffee company out of Rockford, Illinois was highlighted in a TODAY segment on NBC.

The segment, "Products That Give Back", is exactly what it sounds like. Products from companies that give back to communities/organizations are featured in the three(ish) minute segment.

TODAY

November is men's health awareness month so Rich Dorment of Men's Health magazine shared a slew of products that all support men's health. One of those products was Rockford's own Fire Department Coffee.

TODAY

The segment was quick but Fire Dept. Coffee was in the spotlight as the hosts learned about some of the company's products and its mission.

The Fire Dept. Coffee Foundation is a 501(c)(3) charitable organization supporting groups that help firefighters and first responders who are injured on the job, mentally or physically, or who are facing other serious health challenges.

Billows of the aroma of Fire Department Coffee are common in our office every morning. If we could pipe it straight into our morning radio veins we absolutely would. Al Roker would probably agree.

TODAY

You've got to try these.

Some of my personal favorite coffee grounds from F.D.C. ...

Fire Dept. Coffee

Shellback espresso is my latest favorite but my ultimate favorite so far...

Fire Dept. Coffee

The Bourbon Sprit-Infused medium roast, without question.

Lots of options.

There are plenty of options with Fire Dept. Coffee. You can find multiple spirit-infused grounds, the basics, merchandise, a "month club" options all available on their website.

Oh, and they also have a TikTok channel.

Watch the TODAY segment here.

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