The World’s Ugliest Color is Being Added to a Strange Product

If you want your friends to stop by for a drink and leave five minutes later, paint your kitchen this color.

Pantone 448 C, also known as "opaque couché," has been named the ugliest color in the world and it pretty much is.

Yeesh, this is worse than my high school lockers we always called puke-colored.

It took three months for the committee of ugly color finders (agency GfK) to decide that this shade was in fact the ugliest out there.

Get this, cigarette companies in the U.K. will have to use this color on their cigarette boxes and the idea is that people will be less likely to pick up a pack because of the ugliness of the color.