This new commercial from Meijer couldn't hit us more in the 'Christmas feels', just watch, you'll see.

There is nothing greater, as a parent, than watching a child experience something for the first time. Do you remember when Santa was the biggest thing going in your life this time of year? Everywhere you went, images of the big guy in his red suit. That long white beard and rosy cheeks that always gave him up when he wasn't wearing his red suit.

Imagine how amazing it would be to see him just out and about, doing the same things your mom and dad do.

What a magical thing, to be a child, and the biggest thing ya got going right now, is how Santa is about to rock your world.

So beautifully well done Meijer, I've rewatched this masterpiece several times,