You can say goodbye to your diet starting today.

That's because Sam's Club at 7151 Walton Street in Rockford is now selling what they're calling the Colossal Cinnamon Roll.

Checking in at three pounds, this massive behemoth is said to be able to feed 16 people or at the very least, one really hungry dude.

Comparatively speaking, Cinnabon's Classic Roll checks in at just over a half pound.

Incredibly, that's nearly 6 Cinnabon Classic Rolls in just one Colossal Cinnamon Roll from Sam's Club.

The best part of the deal is, of course, the price. At a manageable $4.98, you can't beat it. The only thing you can't beat is the clock. The Sam's Club Colossal Cinnamon Roll will go away on December 31, 2017.

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Sweet Lenny is the brand manager of 97ZOK and Operations Manager for Townsquare Media Rockford. Catch him afternoons 3 to 7 on 97ZOK. Follow him on TwitterInstagram and like his page on Facebook.

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