AMC Theatres in Rockford, Machesney Park, and across the country unveiled a plan to rival the popular MoviePass.

In case you missed it, MoviePass is a monthly movie service that gives their users a chance to purchase a ticket daily to see any flick at any theater they'd like. The service costs $9.95.

AMC Theatres has taken issue with MoviePass since its launch. It may have been because they were planning their very own MoviePass-like service too.

AMC Stubs A-List, a new VIP tier of AMC's popular AMC Stubs loyalty program, will offer guests the very best of AMC up to 3 times per week including multiple movies per day and repeat visits to already seen movies with the sustainable price of $19.95 per month (plus tax)

It's twice the price of MoviePass. So what's the difference? MoviePass only allows for standard movie showings while the new AMC Stubs-A-List users will get IMAX, 3D and all of the other premium experiences.

They are also rolling the Stubs Premiere membership into the A-List program. The Stubs Premiere service allows for good discounts on concessions among other things.

If you go to the movies more than once a month, it seems like a good deal.

If you're like me, a once maybe twice a month moviegoer, MoviePass is still the best value when it comes to movie tickets.

Sweet Lenny is the brand manager of 97ZOK and Operations Manager for Townsquare Media Rockford. Catch him afternoons 3 to 7 on 97ZOK. Follow him on TwitterInstagram and like his page on Facebook.

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