Steady Freddy was busy looking fierce in this shoot for AND1, makers of his signature shoe. Watching every move, was chubby-cheeked Freddy Jr.

Rockford's Fred VanVleet is one of the fastest rising stars in the NBA. His Toronto Raptors haven't missed a beat after losing Kawhi Leonard to free agency.

Fred recently signed a shoe contract with AND1 and along with that agreement comes plenty of marketing. On what could be called, "Bring Your Adorable Son To Work Day", Fred Jr. watched intently as his daddy was busy looking good for the camera. But in one split second, the most squeezable cheeks we've ever seen, stole our hearts.

At just over 8 months old, Fred Jr. is a star. That little star shines at :30.

We will have to wait a bit for these shoes to be available in the U.S.. They're available exclusively at Foot Locker Canada.