If you want the best price on Christmas gifts, experts say you need to shop on this day...

Believe it or not, it's not Black Friday. Black Friday may be the best day to get deals if you don't mind getting up at 2 am just to fight complete strangers over the last "Elsa" doll and completely lose your mind in the process.

Experts say, when it comes to holiday shopping, that you need to pay attention to what retailers do; not what they say.

Shelly Banjo, from the Wall Street Journal, says retailers’ biggest price cuts last year came on the Sunday before Thanksgiving, and shoppers who bought items on the day before Thanksgiving snapped up the season’s lowest prices.

What’s more, those who shopped on Black Friday were more likely to find items out of stock.

Are you ready to start your holiday shopping?

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