For the fourth year in a row, the nonprofit is bringing back its Cereal Box Domino Challenge, a creative competition that encourages students to collect cereal boxes, line them up like dominoes, and capture the moment they fall, all while supporting local food pantries across Wisconsin.

Since launching in 2023, the challenge has helped donate more than 50,000 cereal boxes to communities across the state, proving that a simple idea can make a meaningful impact when schools, families, and staff work together.

What Is the Cereal Box Domino Challenge?

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Schools across Wisconsin compete against others of similar size to collect cereal boxes, arrange them in creative domino-style setups, and film the cascade. After the fun, every box collected is donated to a local food pantry.

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Why It Matters to Wisconsin Communities

According to Do Good Wisconsin, the challenge teaches students the power of giving back, strengthens school communities, and supports food pantries right where students live. It’s hands-on philanthropy, and it sticks.

Important Dates Schools Need to Know

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The challenge kicks off February 2, and submission videos must be turned in by March 7, which also happens to be National Cereal Day.

Prizes, Trophies, and Bragging Rights

Two trophies are awarded: one for the school that collects the most cereal boxes, and another for the most creative domino video. Yes, the videos are absolutely worth watching.

How Schools Can Sign Up

Schools must register using Do Good Wisconsin’s Google form before February 2. From there, it’s all about rallying students, families, and staff, and picking the perfect day to let the dominoes fall.

Up North News has more.

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LOOK: 35 Vintage Cereals That Perfectly Captured Pop Culture Moments

Movies and TV shows have always found ways to partner with cereal companies as part of their promotion strategy. While some may have come up with a giveaway in boxes, others went big by having their own cereal connected to the movie or TV show title. Here are vintage cereals that were used to promote some of pop culture's biggest moments (and some you probably forgot about).

Gallery Credit: Rob Carroll

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