#ImNoAngel Campaign Attempts to Change the Idea of Sexy [VIDEO]

Lane Bryant's latest campaign is spreading positive body image, but is it also taking a stab at competitor Victoria's Secret? We are all pretty familiar with the Victoria's Secret brand, and the angels that promote it. They're beautiful girls, but also very very thin. Even the "larger" angels are smaller than most women we encounter every day.

The Lane Bryant models are a bit different. These ladies look a lot more like the ladies we actually see in real life, and they're celebrating their curves in the new ad for Lane Bryant lingerie, using the tagline #ImNoAngel.

#ImNoAngel has been trending on Facebook because of the anti-Victoria's Secret message they seem to be sending.

Do you think this is at all controversial? Or is it just sending a positive body message?