Geoffrey the Toys R Us giraffe and thousands of his toys may be returning to Rockford as part of a plan for the stores return to grace.

After a bankruptcy, mostly caused by people buying toys online, closed all Toys R Us stores around the country, this news today comes as quite a surprise.

 

This time, they won't be stand-alone stores, they will opening inside stores where the 'toy buyers' are already picking up the latest fashions and home goods.

Toys R Us Stores Inside Macy's Department Stores

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The iconic toy store brand's partnership with the department store giant has already rolled out online at macys.com/toysrus. There are much bigger plans for the new collaboration in 2022.

“As a Toys R Us kid, I could not be more excited to bring this beloved brand that so many of our customers know and love into Macy’s online and to our stores across America,” said Nata Dvir, Macy’s chief merchandising officer

In 2022, the plan is to open Toys R Us locations inside 400 Macy's stores.

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Does this plan include the Macy's store at Rockford's Cherryvale Mall? The other exciting detail included in today's announcement is that Geoffrey the Giraffe will be making appearances at all of the new locations.

Toys R Us stores have tried to get back to glory online, while Macy's is trying to turn around sagging sales. This partnership could the help both brands need for survival.

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The list of 400 Macy's locations where a Toys R Us will be built has not yet been shared. Let's hope that list will include Rockford.

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