Bergner’s Website Is Open Again, But We’re Not Really Digging It
Bergners.com is back open for business, but it's nothing like the old Bergner's we knew and loved.
Ever since the comeback rumors started a week after Bergner's at CherryVale officially closed its doors for good, I've been skeptical. I didn't doubt the possibility that Bergner's could arise again as an online-only retailer, but I was worried about what this new life would mean for die-hard Bergner's fans.
After I saw this Chicago Tribune article last Friday, I immediately hopped on Bergners.com to do some investigating. This is what I saw that sent up a red flag immediately for me:
You see that bottom part there? It's not referring to payments on your Bergner's card that you didn't cut up yet. It's referring to "affordable lease-to-own access for everyone" according to the website.
In my short peruse of the "new" bergners.com I saw only high-end, brand name merchandise, very little apparel options, and a whole lot of electronics available for purchase. I'm not saying that is a bad thing, but coupons and beloved store brands are gone forever...and now I'm sad all over again.